To improve capability in attracting and retaining talent, many companies are proactively identifying its differentiating factor as employer of choice – a unique employee value proposition (EVP). How shall a company develop its sustainable EVP? What are the critical success factors in its implementation? How do we learn from our marketing colleague in promoting internally and externally our EVP? Jebsen will be sharing its journey thus far in developing and deploying its EVP across the Group with different business units, as well as its learning along the way.